COMMUNITY BANKERS ASSOCIATION OF GEORGIA
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MONTHLY MARKETING TOOLKIT

August 2020 - Elder Abuse Awareness & Prevention
Each month Community Bankers Association of Georgia (CBA) designs promotional items to help member banks celebrate different aspects of Community Banking! We offer themed promotional materials to use for your website and social media channels including banners, profile frames, square overlays, hashtags and facts.
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Identifying, preventing, and reporting elder financial exploitation is a serious issue. According to the CFPB’s “Suspicious Activity Reports on Elder Financial Exploitation: Issues and Trends” Report (Feb. 2019), incidents of elder abuse have quadrupled since 2013. Financial institutions have filed more than 180,000 suspicious activities reports targeting older adults, totaling more than $6 billion.
​
Consider these statistics from Georgia:
  • The average age for elder abuse is 65.
  • One in six Georgians will experience some kind of financial abuse in their lifetime.
  • There is a one in five chance of being considered an at-risk adult, such as those 18 and older with disabilities. This also includes the elderly, which make up nearly 20 percent of adults in Georgia.
  • Georgia is the tenth fastest growing population of those 65 and older.
  • Those required to report their activity in the state include physical or occupational therapists, day care personnel, coroners, medical examiners, emergency personnel, clergy and bank employees. The penalty for failing to report is one year in jail or a $1,000 fine.
  • And: 90 percent of abusers are typically children or family of the abused.

Often, the actions front-line staff can take are as simple as asking basic customer service questions: “How’s everything going?” “What’s new since I last saw you?” This can open the door for conversation that either confirms everything’s fine or triggers a series of red flag behaviors that may indicate something’s amiss. Watch for when the elder account holder:
  • has a change in demeanor
  • becomes frustrated or possibly angry
  • prefers to speak with another teller, or
  • leaves most of the account decision making and control up to a family member or caregiver.​ ​

Share These Resources With Your Customers & Community
Kemp Signs Senior Care Home Reform Measure
On July 1, 2020,  Governor Brian P. Kemp signed House Bill (HB) 987, sponsored by Rep. Sharon Cooper (R - Marietta) and Sen. Brian Strickland (R - McDonough) into law. Through collaboration with advocacy groups, industry representatives, and legislators, HB 987 provides greater protections for assisted living facility and personal care home residents, strengthens staffing requirements, and increases maximum fines for violations.
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FDIC & CFPB Money Smart for Older Adults 
This 
resource guide was created to help older adults, family caregivers, and others prevent, recognize, and report financial exploitation. Guides are available in English and Spanish and can be ordered in bulk at no cost.

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CFPB Managing Someone Else's Money Guide 
Millions of Americans manage money or property for a loved one who is unable to pay bills or make financial decisions independently. This 
CFPB guide explains fiduciary obligations and discusses how to spot elder financial exploitation and avoid scams. Community banks can customize the guides with their logos to share with customers and clients. 

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FTC Pass It On Campaign 
The Federal Trade Commission’s 
Pass It On campaign includes articles, presentations, videos, and activities that community stakeholders can use to increase awareness of scams targeting older Americans. Refer to the FTC’s website for breaking information about trending scams and prevention tips.


Elder Abuse and COVID-19:
  • Reach out for help if you are concerned that elder abuse, neglect or exploitation is occurring
  • Report suspected abuse or exploitation to the local Adult Protective Services or Long-Term Care Ombudsman Program 
    Rely on credible resources such as the Elder Care Locator (1-800-677-1116) to locate help in your area, such as meal delivery, transportation, or credible phone reassurance programs 
  • Stay connected and away from scammers. Report COVID-19 related scams to the National Center for Disaster Fraud (1-866-720-5721) 

Sample Tweet:
Often occurring in the form of scams and identity theft, financial exploitation is an all-too common form of elder abuse. However, there are steps that #OlderAdults can take to prevent or reduce the risk of financial exploitation. Learn more: http://ow.ly/SwEc50AseUS

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Graphics for Social Media:
​LinkedIn Cover Banner
Twitter Cover Banner​
​Facebook Cover Banner
Social Media Post Image
Additional Image to Share
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Links & Resources
  • ICBA - Elder Abuse Prevention
  • CRA Partners
  • Community Financial Institutions in Unique Position to Help Protect  by SHAZAM
  • Fight Elder Abuse (and earn CRA Credit)
  • Ultimate Resource Guide to Elder Financial Exploitation
  • National Center on Elder Abuse
  • National Council on Aging (NCOA)
  • Consumer Financial Protection Bureau (CFPB)
  • Federal Trade Commission (FTC)
  • American Association of Retired Persons (AARP)

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 Copyright © Community Bankers Association of Georgia.  All Rights Reserved.
1640 Powers Ferry Road SE, Building 28, Suite 100  |  Marietta, GA 30067
Phone: (770) 541-4490  |  (800) 648-8215  |  cba@cbaofga.com | Privacy Policy | sitemap
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  • HOME
  • ABOUT CBA
    • Board of Directors
    • CBA Committees
    • LEAD Division
    • Office Directions & Hours
    • Our Team
    • Privacy Policy
    • Remembering Julian Hester
  • MEMBERSHIP
    • Member Login
    • Associate Members >
      • Associate Member Benefits & Application
      • Associate Member Directory >
        • Company Listing Update
    • Bank Members >
      • Member Benefits
      • Member Bank Directory >
        • Bank Listing Update
      • Lifetime Service Awards
    • Preferred Service Providers
    • ADVERTISING & SPONSORSHIP OPPORTUNITIES
    • Resources >
      • CBA Legal Hotline
      • CBA Career Center
      • CBA Wellness Solutions
      • April is Community Banking Month
      • Marketing Resources
      • Useful Websites
  • PROFESSIONAL DEVELOPMENT
    • Community Bankers College
    • Programs >
      • Calendar
      • Programs by Functional Category
      • Webinars
      • Banker Regulatory Forum
      • Barret School of Banking
      • Community Bank Leadership Academy
      • Compliance Professionals Package >
        • 2023 Compliance Professionals Package
      • Connect (Convention)
      • Executive Channel
      • HR & Talent Development League
      • WINSPIRE - Women in Banking
    • Resources >
      • Cancellation Policies & Facility Maps
      • Compliance Resources
      • Disaster & Pandemic Support & Preparedness
      • FDIC Regulatory Calendar
      • Financial Literacy
      • Speakers
    • Scholarships/Student Development >
      • Julian & Jan Hester Scholarship
      • McNair Scholarship
      • Walraven Scholarship
      • Rise Up - College Student Development Program
  • PUBLICATIONS
    • Advocacy Update
    • Education Buzz
    • eNewsletter - CBA Today
    • Georgia Communities First Magazine
    • Georgia Financial Directory
    • Innovation Circuit
    • Peachy Posts
    • Swaggin Wagon Adventures
  • ADVOCACY
    • Programs >
      • Clay Shoot
      • TopGolf Tournaments
      • Town Hall Talks
    • Advocacy Fund >
      • T-Shirt Advocacy Fundraiser
      • Corporate Donations
      • Individual Donations
    • Advocacy Update
    • ICBA Plan for Prosperity
    • Locate Your Legislator
    • Priority Legislation SB 157 >
      • SB 157 Survey
    • SBA/PPP Resources >
      • THE CARES ACT & SBA LENDING
      • Paycheck Protection Program
      • PSP & Associate Member Support During Covid-19
    • Silent Auction Items