COMMUNITY BANKERS ASSOCIATION OF GEORGIA
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MONTHLY MARKETING TOOLKIT

July 2020 - Independent Retailer Month
Each month Community Bankers Association of Georgia (CBA) designs promotional items to help member banks celebrate different aspects of Community Banking! We offer themed promotional materials to use for your website and social media channels including banners, profile frames, square overlays, hashtags, quotes and facts.
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This July, CBA is celebrating Independent Retailer Month. Independent Retailer Month was born from the collaboration of two individuals, Tom Shay and Kerry Bannigan, who shared a common desire to celebrate independent retailers around the globe. In July 2011 Independent Retailer Month USA was born highlighting the important role local merchant’s play in the community, economy and overall retail sector. During the month of July, we encourage consumers to shop local and celebrate indie retailers, creating more sustainable cities, towns and communities.

​Hashtags:
#shoplocal
#supportsmallbusiness
#buylocal
#supportlocal
#indieretail
​
Sample Tweet:
We love #indieretail! Join us July 2020 to #shoplocal independent retailers and celebrate #smallbusiness in your community! 

​Graphics for Social Media:
​LinkedIn Cover Banner
Twitter Cover Banner​
​Facebook Cover Banner
Social Media Post Image

Ways to celebrate during COVID-19:
  • Post on social media and feature different indie retailers in your community
  • Use the banners on social media
  • Encourage customers to leave positives reviews on social media, YELP, travel sites
  • Remind customers of how they can shop even during COVID-19  (curbside, online or inside).
 
Quotes
“With July being Independent Retailer Month, the time is ripe to explore how small independents are reclaiming their status as a major competitive force, and as crucial components of a thriving community!” - Forbes

“A dollar spent at an independent retailer is usually spent six to fifteen times in the community before heading out of town. Just $1 can create $5 to $14 of value in the immediate area.” — South Dakota Rural Enterprise, Inc
​
Links & Resources
  • Independent Retailer Month
  • American Independent Business Alliance
  • Ripple Effect of Shopping Local
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1640 Powers Ferry Road SE, Building 28, Suite 100  |  Marietta, GA 30067
Phone: (770) 541-4490  |  (800) 648-8215  |  cba@cbaofga.com | Privacy Policy | sitemap
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  • HOME
  • ABOUT CBA
    • Board of Directors
    • CBA Committees
    • LEAD Division
    • Office Directions & Hours
    • Our Team
    • Privacy Policy
    • Remembering Julian Hester
  • MEMBERSHIP
    • Member Login
    • Associate Members >
      • Associate Member Benefits & Application
      • Associate Member Directory >
        • Company Listing Update
    • Bank Members >
      • Member Benefits
      • Member Bank Directory >
        • Bank Listing Update
      • Lifetime Service Awards
    • Preferred Service Providers
    • ADVERTISING & SPONSORSHIP OPPORTUNITIES
    • Resources >
      • CBA Legal Hotline
      • CBA Career Center
      • CBA Wellness Solutions
      • April is Community Banking Month
      • Marketing Resources
      • Useful Websites
  • PROFESSIONAL DEVELOPMENT
    • Community Bankers College
    • Programs >
      • Calendar
      • Programs by Functional Category
      • Webinars
      • Banker Regulatory Forum
      • Barret School of Banking
      • Community Bank Leadership Academy
      • Compliance Professionals Package
      • Connect (Convention)
      • Executive Channel
      • HR & Talent Development League
      • WINSPIRE - Women in Banking
    • Resources >
      • Cancellation Policies & Facility Maps
      • Compliance Resources
      • Disaster & Pandemic Support & Preparedness
      • FDIC Regulatory Calendar
      • Financial Literacy
      • Speakers
    • Scholarships/Student Development >
      • Julian & Jan Hester Scholarship
      • McNair Scholarship
      • Walraven Scholarship
      • Rise Up - College Student Development Program
  • PUBLICATIONS
    • Advocacy Update
    • Education Buzz
    • eNewsletter - CBA Today
    • Georgia Communities First Magazine
    • Georgia Financial Directory
    • Innovation Circuit
    • Peachy Posts
    • Swaggin Wagon Adventures
  • ADVOCACY
    • Programs >
      • Clay Shoot
      • TopGolf Tournaments
      • Town Hall Talks
    • Advocacy Fund >
      • T-Shirt Advocacy Fundraiser
      • Corporate Donations
      • Individual Donations
    • Advocacy Update
    • ICBA Plan for Prosperity
    • Locate Your Legislator
    • Priority Legislation SB 157 >
      • SB 157 Survey
    • SBA/PPP Resources >
      • THE CARES ACT & SBA LENDING
      • Paycheck Protection Program
      • PSP & Associate Member Support During Covid-19
    • Silent Auction Items