Community Bankers Association of Georgia
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MONTHLY MARKETING TOOLKIT

May 2020 - Celebrating Everyday Heroes
Each month Community Bankers Association of Georgia (CBA) designs promotional items to help member banks celebrate different aspects of Community Banking! We offer themed promotional materials to use for your website and social media channels including banners, profile frames, square overlays, hashtags, quotes and facts.
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This May, CBA is celebrating everyday heroes who continue to provide our public services during these hard times. The first full week of May is Public Service Recognition Week, celebrated from Sunday, May 3rd, until Saturday, May 9th, 2020. For the rest of May, CBA will continue celebrating our local heroes to recognize their brave efforts on the front lines for our public services.
 
During the month of May, we encourage you to celebrate those in the military & law enforcement, as well as first responders, healthcare workers, teachers, and postal workers. Also, don't forget those who work to support our public utilities, telecommunications, public transportation, sanitation, and more. Below are some basic facts, tips and resources that you can share with customers on your website or social media channels.

​Hashtags:
#EverydayHeroes
#EverydayHeroes2020
#PSRW
​
​Graphics for Social Media:

​LinkedIn Cover Banner
Twitter Cover Banner​
​Facebook Cover Banner
Social Media Post Image

Customizable - LinkedIn Cover Banner
Customizable - Twitter Cover Banner​
Customizable - Facebook Cover Banner
Customizable - Social Media Post Image

Ways to celebrate during COVID-19:
  • Post on social media and feature different heroes in your community
  • Use the banners on social media
  • Create an online “thank you” card
  • Invite employees and the public to write what about public service means to them.
  • Treat various public service organizations with cookies, donuts, donation, etc.
  • Place signs in the drive-thru window
  • Recognize on outdoor bank signage
 
Consider recognizing the following groups, or reach out to see how you can celebrate these heroes:
  • Local law enforcement departments and affiliates of national associations
  • Military bases
  • Public elementary and secondary schools
  • Local colleges and universities
  • Public employee unions and member associations
  • Essential local businesses
  • Local government offices such as the Mayor’s office, Health Department, Veteran’s Affairs, etc.
 
Quotes for Everyday Heroes:
“Each day, millions of government employees serve their fellow citizens, and we as a Nation recognize the valuable role they play in our communities. From the law enforcement officers and border patrol agents who keep our country safe and secure to those who work in education, healthcare, transportation, and other public service careers, civil servants ensure government works for the American people.”
– Donald J. Trump, President of the United States of America, (2019)
 
“Every day, our Nation’s civil servants help make America better, safer, and stronger.  This week, we honor their efforts and extend our gratitude for their exceptionalism and steadfast commitment to serving the American people.”
– Donald J. Trump, President of the United States of America, (2018)
 
“In the face of difficult challenges, public servants give new life to the values that bind our Nation together. Civil servants are scientists and teachers, social workers and first responders — they are the leaders of today’s progress and the innovators of tomorrow’s breakthroughs. With determination and resolve, they defend our country overseas and work to widen the circle of opportunity and prosperity here at home. And despite tough circumstances — including pay freezes, budget cuts, sequestration, and a political climate that too often does not sufficiently value their work — these exceptional leaders continue to make real the fundamental truth that people who love their country can change it.”
– Barack Obama, President of the United States of America, (2015)
 
Quotes for Public Service Recognition Week:
“During Public Service Recognition Week, we express gratitude for our civil servants. Their daily effort keeps our Government functioning and helps make our Nation exceptional. Throughout my first 100 days, I have seen the tremendous work civil servants do to fulfill our duty to the American people. At all levels of government, our public servants put our country and our people first. The hard work of our mail carriers, teachers, firefighters, transit workers, and many more, creates an environment that allows individuals and companies to thrive.”
– Donald J. Trump, President of the United States of America, (2017)
 
“During Public Service Recognition Week, we honor those who dedicate themselves to ensuring America’s promise rings true in every corner of our country, and we recommit to upholding the values they fight for every day.”
– Barack Obama, President of the United States of America, (2016)
 
Links & Resources
  • Public Service Recognition Week
    • Public Service Recognition Toolkit​  
  • May 2020: National Military Appreciation Month
    • Public Service Recognition Week
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1640 Powers Ferry Road SE, Building 28, Suite 100  |  Marietta, GA 30067
Phone: (770) 541-4490  |  (800) 648-8215  |  cba@cbaofga.com | Privacy Policy | sitemap
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Member ICBA
  • Home
  • About CBA
    • Member Login
    • Board of Directors
    • Membership Overview
    • CBA Committees
    • Our Team
    • Remembering Julian Hester
    • Directions to Our Office
  • Contact
  • Membership
    • Member Directory >
      • Bank Listing Update
    • Preferred Service Providers
    • Associate Member Directory >
      • Company Listing Update
    • Associate Member Benefits & Application
    • Member Benefits
    • Executive Channel
    • CBA Wellness Solutions >
      • Peachy Posts
  • Professional Development
    • CBA University >
      • Calendar
      • Webinar Listing
      • Webinar Series
      • Archived Webinars
      • Barret School of Banking
      • 2021 Compliance Professionals Package
      • HR & Talent Development League
      • The Community Bank Leadership Academy
      • Compliance Resources
      • Cancellation Policies & Facility Maps
      • Speakers
      • Venue Availability
      • Southeastern Community Bankers Association
    • Conventions/Events >
      • 53rd Annual Convention & Mini-Trade Show
      • Banker Regulatory Forum >
        • Banker Regulatory Forum Questions
      • Small Business Day at the Dome
      • PAC/PR Fundraising Events >
        • PAC/PR Clay Shoot
        • PAC/PR TopGolf Tournaments
      • Call for Presentations
  • COMMUNICATIONS
    • Communications Overview
    • Advertising Opportunities
    • Sponsorship Opportunities
    • Quarterly Marketing Toolkits >
      • April - Community Banking Month
    • Georgia Communities First Magazine
    • Julian & Jan Hester Scholarship
    • Walraven Scholarship
    • eNewsletter - CBA Today
    • Lifetime Service Awards
  • Advocacy
    • Advocacy Update
    • Priority Legislation SB 157 >
      • SB 157 Survey
    • Locate Your Legislator
    • CBA's PAC/PR Fund >
      • T-Shirt Fundraiser PAC/PR
      • Corporate Donations
      • Individual Donations
    • ICBA Plan for Prosperity
  • Resources
    • THE CARES ACT & SBA LENDING
    • Paycheck Protection Program
    • Disaster & Pandemic Support & Preparedness
    • CBA Legal Hotline
    • PSP & Associate Member Support During Covid-19
    • CBA Career Center
    • Rise Up - College Student Development Program
    • Georgia Financial Directory
    • ICBA
    • Salary Survey
    • Financial Literacy
    • Useful Websites
    • FDIC Regulatory Calendar
    • CBA Privacy Policy