2026 Marketing RAP - Session 1 - Marketing RAP: Brains, Balance, and Branding: Building Influence Without Burning Out

Join Us for CBA’s 2026 Marketing RAPs

CBA’s Marketing RAPs are the place for uplifting, collaborative conversations designed just for community bank marketing professionals. Whether your role is in marketing, retail, or business development, these programs offer the perfect mix of learning, sharing, and networking.

At each Marketing RAP, you’ll:

• Share ideas and exchange best practices with peers facing the same opportunities and challenges.
• Hear amazing presentations from marketing professionals and industry experts bringing you the latest tools and strategies.
• Participate in roundtables for open dialogue and problem-solving.
• Enjoy lunch and networking while building meaningful connections with other community bank marketing directors across Georgia.

Kicking Off in January – Don’t Miss This!

Brains, Balance, and Branding: Building Influence without Burning Out

Dr. Betsy Grunch, a neurosurgeon turned nationally recognized content creator, shares her journey of building a powerful personal brand while balancing a demanding medical career, family, and entrepreneurship. In this engaging session, she’ll dive into how to get started with content creation, strategies for growing an authentic following, and the creative process behind content that resonates. Attendees will walk away with practical insights on consistency, storytelling, and juggling it all - plus an honest Q&A about the lessons learned along the way.

Dr. Betsy Grunch, aka @LadySpineDoc 

ABOUT OUR KEYNOTE:
Dr. Grunch is a board-certified neurosurgeon at Longstreet Clinic in Gainesville, Georgia, widely recognized for her expertise in minimally invasive spine surgery and her contributions to advancing neurotrauma care. A consistent recipient of Top Doctor honors from Georgia Trend and Atlanta Magazine, she was also named one of Atlanta Magazine's Women Making a Mark in 2023.

Outside the operating room, Dr. Grunch is a dynamic digital voice in medicine, known to her millions of followers as @Ladyspinedoc. Through her engaging social media presence, she breaks down the complexities of neurosurgery with clarity and authenticity—while also sharing her journey as a mother, wife, and friend. Her content educates the public, inspires healthcare professionals at all stages, and brings levity and encouragement to audiences navigating both medical and everyday challenges.