Purpose: The Advocacy Committee leads the external efforts of the organization to influence and impact the legislative process on the State and Federal level. Members are instrumental in developing the Association’s stance on legislative issues and initiatives. Though it is recommended all members of the Association be in touch with their local legislators, members of this committee should be leaders in efforts to contacting and discussing industry issues with State and Federal legislators, their staffs, and our Association executives. The committee also serves as a networking and idea exchange for community bankers on potential or prospective legislation or issues.
CBA Liaison: Lori Godfrey
Committee Chair: Mike Sale, The Commercial Bank
Purpose: The purpose of the Agriculture Committee is to advise and consult with CBA staff as to the agriculture needs of member institutions and other industry stakeholders. The committee will discuss resource needs and how to get bankers engaged in the economic topic of agriculture. Committee members will flow information to support hosting educational events to support the success of ag lending. The committee will recommend topics, speakers and supply meaningful conversations to share with our regulators to support community bank advocacy.
CBA Liaisons: Lori Godfrey & Kristi Greer
Committee Chair: Stephen Lewis, First National Bank of Coffee County, Douglas
Committee Chair: Mike Sale
CBA Liaison: John McNair
Purpose: The purpose of the Education/Professional Development Committee is to advise and consult with CBA staff as to the professional development needs of member institutions and other industry stakeholders. The committee will review all programming, materials, pricing, trainers and venues to insure CBA is offering the highest quality educational programming possible. The committee will recommend improvements and alterations as deemed appropriate.
CBA Liaison: Kristi Greer and Becky Soto
Committee Chair: Linda Smith, Embassy National Bank
Finance & Audit Committee
Purpose: The primary responsibility of the Finance and Audit Committee is to oversee the CBA’s financial reporting process on behalf of the Board and report the results of their activities to the Board. Management is responsible for preparing the CBA’s financial statements, and the independent auditors are responsible for auditing those financial statements. The committee, in carrying out its responsibilities, believes its policies and procedures should remain flexible in order to best react to changing conditions and circumstances. The Committee should take the appropriate actions to set the overall corporate “tone” for quality financial reporting, sound business risk practices and ethical behavior.
Committee Chair: Bran Thompson, South Georgia Bank, Glennville (CBA Treasurer)
Purpose: The purpose of the CBA Innovation Committee is to educate members on financial technology (Fintech), offer guidance, networking, solutions and assist in developing future talent. Goals are:
a) To identify, develop, and refine potential fintech solutions for community banks.
b) Bring forward new ideas, issues, and concerns regarding the technology needs at community banks.
c) Potentially participate in piloting and testing new initiatives as well as provide financial support to entrepreneurs.
d) Help community banks with efficiencies and enhance the customer experience.
e) Participate in programs to assist college students with real-life fintech experience/feedback as well as fintech career opportunities at community banks.
CBA Liaisons: John McNair, Kristi Greer, and Lindsay Greene
Committee Co-Chairs: Chris Stanley, Georgia Banking Company, Atlanta; Christian Ruppe, Colony Bank, Atlanta
LEAD Division Board
The LEAD is administered by its own board, board structure, and committees. Each year designated LEAD Board Members are assigned to specific committees designed to promote and assist CBA Board initiatives. LEAD committees are as follows:
- Membership & Talent Management
- Talent Acquisition & Financial Literacy
- Convention Planning
Member Services Committee
Purpose: The purpose of the Member Services Committee is to advise and consult with CBA staff regarding product and services needs of community banks. In addition to recommending prospective financial services providers for Associate Membership with CBA, the committee is also tasked with identifying, evaluating and reviewing marketing packages for financial services providers/associate members.
CBA Liaisons: John McNair and Lindsay Greene
Committee Chair: Mani Swarnam, Georgia Primary Bank, Atlanta
Purpose: The purpose of the Membership Committee is to provide advice and counsel on matters of membership recruitment and retention. The Membership Committee is responsible for:
a) Membership Service. Identifying the needs of members and recommending the development of services to meet those needs.
b) Keeping Membership Informed. Making recommendations to CBA ways to make prospective and current members aware of the resources, services, and membership benefits of CBA.
c) Welcoming New Members. Recommending ways to acknowledge new members and to encourage participation in CBA.
d) Researching Nonmember Needs. Gathering information on non-members’ needs and sharing feedback on attracting non-members to join CBA.
e) Identifying Possible Membership Options. Assist CBA in serving underserved areas, i.e. – retired bankers, displaced bankers from consolidation, expansion to other areas, etc.
CBA Liaisons: John McNair and Lindsay Greene
Committee Chair: Nancy Jernigan, Port City Bank, Bainbridge
Marketing and Communications Committee
Purpose: The Marketing Committee provides guidance on implementing a marketing plan to expand the reach and professional branding of CBA. Members are instrumental in developing public relations programs on special banking issues, as well as marketing-related educational programs and conferences. The committee also serves as a networking and idea exchange for community bank marketers. The CBA Marketing Committee has three major initiatives which include: Improving communication with CBA member banks; assisting member banks with bank marketing; and increasing media presence regarding the importance and benefits of community banking.
CBA Liaisons: John McNair, Cassie Cornell and Lindsay Greene
Committee Co-Chairs: Deesha Hagwood, Oconee State Bank; and Sarah Beth McMillan, Queensborough National Bank & Trust