2026 Marketing RAP - Session 2

Smart Marketing for Community Banks: AI, Strategy & Peer Ideas

Join fellow community bank marketers in Atlanta on May 7 for CBA’s Marketing RAP—a day  all about sharing ideas, learning from peers, and exploring the strategies shaping modern banking. Hear how banks are using AI and digital tools to reach the right customers, sharpen messaging, and build smarter marketing plans. We’ll also dive into aligning strategy, positioning, and customer insights to move the needle at your bank. Plus, you’ll have plenty of time to swap ideas with fellow marketers and walk away with practical takeaways you can put into action immediately.

INSTRUCTOR: 
 
Chris Bates, CEO
Agora Eversole

Presentations: 

The New Bank Marketing Playbook: How Modern Banks are Adapting to AI and Customer Expectations

Traditional bank marketing no longer cuts through in today’s AI-driven world. In this energizing session, Chris Bates shares a modern framework to help banks stand out by identifying their best-fit customer segments, crafting focused, problem-driven messaging, and building efficient marketing plans that integrate AI and digital marketing tools. Attendees will leave ready to boost visibility, sharpen differentiation, and build a more resilient, future-ready marketing engine.

Chris Bates, CEO, Agora Eversole Marketing Agency

Marketing that Moves the Needle: Aligning Strategy, Positioning & Customer Insight

How can banks better align marketing strategy, product positioning, and customer insight to drive adoption? From go-to-market execution to customer-centric product marketing, participants will discuss how to better align marketing, sales enablement, and customer needs to achieve stronger results.

Speaker – TBD, Vericast

WHY SHOULD YOU ATTEND? 

• Gain practical marketing strategies tailored for community banks
• Connect with fellow community bank marketers and share ideas with peers who understand your challenges
• Learn how AI and digital tools are shaping modern bank marketing
• Explore new approaches to positioning and customer engagement
• Exchange ideas with fellow bank marketers during peer roundtable discussions

 Secure your spot and get ready to level up your marketing game!

INSTRUCTOR BIO: 
Chris Bates is the CEO of Agora Eversole Marketing Agency in Jackson, MS. His agency team works with the banking industry and other clients across 17 states. He is the co-host of The Bank Marketing Show podcast which is followed nationally and is entering its fourth season.