ICBA Launches Campaign to Protect Main Street from Crypto Threat

ICBA launched a new advocacy campaign to protect local communities and consumers from the risks posed by crypto products that lack regulation and consumer protection.

Available at mainstreetovercrypto.com, the campaign includes a new 30-second ad contrasting the essential services community banks provide against the crypto push for less accountability. ICBA is backing the ad launch with an initial six-figure paid media investment in the first month as part of a broader campaign rollout.  View the ad.

More Resources:

• A recent ICBA blog post says the lack of consumer trust in digital assets reinforces ICBA’s calls for policymakers to pause crypto policy developments and assess their combined impact on local communities and the economy.
• ICBA’s website now features a digital assets and cryptocurrency topic page with resources and information on the issue for community bankers.