Marketing RAP Explores the Future of Community Bank Marketing

Community bank marketing professionals gathered on October 15 for CBA’s latest Marketing RAP, featuring insights from Rob Birgfeld, Executive Vice President and Chief Marketing Officer at ICBA, and Sarah Spooner, Marketing & Growth Strategist for Financial Institutions at Vericast.

Rob Birgfeld highlighted the marketing tools, campaigns, and customizable resources available through the ICBA Marketing Resource Center, providing attendees with practical solutions to strengthen their bank’s brand and marketing efforts. Sarah Spooner explored how AI, digital-first consumer behavior, and changing trust dynamics are transforming the customer journey, sharing strategies to help banks better connect with today’s consumers.

The program combined expert presentations and peer discussions leaving attendees with fresh ideas, valuable resources, and actionable takeaways to elevate their marketing efforts.

Our thanks to sponsors ICBA and Vericast and to SunMark Community Bank, Perry for hosting.

Interested in joining the conversation? Contact us to learn more about CBA’s Marketing RAPs and Marketing Committee.