From Strategy to Storytelling: Highlights from Marketing RAP 2026

CBA Marketing RAP- January 2026

CBA’s first Marketing RAP of 2026 was full of ideas, inspiration, conversation and real-world takeaways. From board-certified neurosurgeon and influencer Dr. Betsy Grunch (@LadySpineDoc), teaching bank marketers about social media, branding, and showing up with intention, to insights on building strong referral programs with William Stabler, BankerBounty, and data-driven growth strategies from Dan Marks, OptimaFi, the day delivered actionable ideas at every turn. Add in lively roundtable discussions with marketing peers, and it was exactly what community bank marketers need to start the year strong.

A special thank you to Peach State Bank for hosting, OptimaFi and BankerBounty for sponsoring, and CBA Marketing Committee Chairs Deesha Hagwood, Oconee State Bank, and Sarah Beth McMillan, Century Bank & Trust, for their leadership.

The next Marketing Roundtable will be held May 7^th at Georgia Banking Company in Atlanta.  Registration is open.