Marketing RAP – Hyperlocal Marketing, AI and Fresh Ideas

CBA’s Marketing RAP was an informative and engaging day, bringing together bank marketers and partners for a day filled with collaboration, fresh strategies, and innovative thinking.

Special thanks to Marketing Committee Co-Chairs Deesha Hagwood, Oconee State Bank, and Sarah Beth McMillan, Century Bank & Trust, for their leadership in guiding the conversation and creating a meaningful experience for all participants.

The program featured outstanding presentations:

• Matthew Michael and Chris Canady, M&R Marketing, led an insightful session on Mastering Hyperlocal Marketing: Drive Real Results with Targeted Digital Ads. They shared practical tactics for using Google, Meta, and geofencing tools.
• Mitch Rutledge and Tyler Brantley, Vertice AI, presented Using AI to Turn Your Data into Actionable, Personalized Growth Strategies. Their session addressed the personalization gap, smart product targeting, scalable personalization, and operational efficiency.

Thank you to Century Bank & Trust, Milledgeville, for hosting and to Derek Williams, President & CEO and former CBA Chair, for opening the day with a warm welcome to attendees.  Thank you to M&R Marketing for their sponsorship.

Save the Date! The next Marketing RAP will be held January 30, 2026, at Peach State Bank & Trust, Gainesville. Details coming soon!

Marketing RAP Slideshow- Oct